The focus on the home in the United States bodes well for home products this holiday season


There’s no place like home to vacation has special significance this year as last year’s celebrations were more subdued, making home products a priority this shopping season, The NPD said. Group.

CHICAGO, December 9, 2021 / PRNewswire-PRWeb / – There is no place like home to vacation has special significance this year as last year’s celebrations were more subdued, making home products a point central this shopping season, says The NPD Group. Household items and appliances for cooking and food preparation; drinkware and table tops for entertainment; vacuum cleaners and other products for the domestic environment to make homes clean and safe for the business; bedding and bathroom for guests; and personal care products to be groomed and groomed, the home and housewares industry will support the efforts of American consumers to make this holiday special. Home products and housewares also traditionally top gift lists, according to Continuous monitoring by NPD of domestic industry retail sales.

Consumers missed not having their annual holiday traditions last year and will be bringing them back this year in a more meaningful way. With more people vaccinated, many plan to receive more and increase the size of their meals and holiday parties. These holiday activities will benefit sales of cooking utensils, beverage items, table tops, cooking utensils, cutlery, alcohol-related beverage machines and in-home soda makers.

Always aware of the continuing pandemic and news of the omicron variant, consumers will want to make sure their homes are clean and safe for family and guests. Robotic vacuums, air purifiers, bare floor cleaners, deep carpet cleaners and stick vacuums will help with these efforts. They will also want overnight guests to feel comfortable and pampered, providing a need for essential bedding and toiletries.

Last year there were fewer gatherings and fewer people to impress. This year, consumers will be spending money and time on grooming and polishing, which will help sell women’s styling tools, steamers, oral hygiene products and, for relief. holiday stress, massagers.

When it comes to household items and household items as Christmas gifts, consumers polled for the NPD US Holiday Purchase Intentions Report said they expected to spend on average $ 785 this year on gifts, and 31% of those surveyed said they plan to buy home products as holiday gifts this year. Home products are generally on the annual list of the best holiday gifts, and this year, robotic vacuums, air fryers, toaster ovens, single serve brewers, massagers and more. electric toothbrushes (often purchased as a last minute gift) will be on the lists. A preliminary reading of Black Friday week sales shows small appliances were up 14% from double-digit gains last year.

“This season, our homes will give new meaning to the lyrics of classic songs, ‘There’s no place like home to vacation’, and will be a place to celebrate and get together with family and friends. “, said Joe derochowski, domestic industry consultant NPD. “An opportunity for the home products industry to contribute to the magic of the season. “

About the NPD Group
NPD offers data, industry expertise and prescriptive analytics to help our clients grow their businesses in a changing world. Over 2,000 businesses around the world trust us to help them measure, forecast and improve performance across all channels, including physical commerce, e-commerce and B2B. We have services in 19 countries around the world, with operations spanning the Americas, Europe, and APAC. Areas of practice include Apparel, Home Appliances, Automotive, Beauty, Books, B2B Technology, Consumer Technology, E-commerce, Fashion Accessories, Food Consumption, Catering, Footwear, home, home improvement, children’s products, multimedia entertainment, mobile, office supplies, retail, sports, toys and video games. For more information, visit npd.com. Follow us on Twitter: @npdgroup.

Media contact

Kim mclynn, The NPD Group, 8476921781, [email protected]

SOURCE The NPD Group


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