Hairless Dog Brewing Company Launches ‘January Dry Survival Kits’ With Remastered Flavors


MINNEAPOLIS, Minnesota – Dry January continues to gain popularity among the “sober curious” looking to experience the alcohol-free lifestyle. To help those who want to try it, Hairless Dog Brewing Company has unveiled its Dry January Survival Kits. Prices start at $ 20 and include your choice of three varieties and merchandise of NA Hairless Dog 0% ABV Craft Beer.

Unlike competitors in the category who brew their NA beers with alcohol and then remove the alcohol (a process that leaves up to 0.5% alcohol), Hairless Dog Brewing Company has invented an innovative brewing process in which alcohol is never introduced, making it the first 0.0% ABV NA craft beer in the country.

Hairless Dog Co-Founder Paul Pirner, one of the founding members of the newly formed Adult Soft Drink Association, said: “Dry January is no longer a month when you have to suffer with it. lifeless NA drinks. With our partners from ANABA, we are revolutionizing the industry and are proud to offer a true craft drink at 0.0% ABV, truly NA. As a former home brewer, it’s important to me that Hairless Dog delivers the full craft beer experience – from the pour to the mouthfeel to the flavor. We invite everyone to give us a try, whether you’re a designated overnight driver, challenging yourself to consume less or no alcohol for a month, or adopting an alcohol-free lifestyle. Our Survival Kits give people a fun way to participate in Dry January with great NA beer and cool gear.

The new year also brings improved recipes for the company’s flagship beers – Citra Lager, India Pale Ale and Black Ale – and updated packaging designs.

Hairless Dog Brewing Company

Hairless Dog is the first brand of craft beer in the United States with 0.0% ABV, making products in which alcohol is never introduced. Our beers are cutting edge so you celebrate an active social life while making healthy choices. Whether you still love traditional beers, but sometimes don’t want alcohol, or work from home, are pregnant, are a first-responder on call, or have just left the alcohol behind. for better health. Hairless Dog is here to please you with 0% alcohol and 0.0% regrets.


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