Alcester Brewery ventures outside the beer market with health drinks
An Alcester-based brewery is venturing outside of the beer market by launching a range of healthy soft drinks.
Purity Brewing Company has announced the launch of Pure Booch – a collection of slow-brewed kombucha beverages.
Kombucha is a fermented, naturally bubbly soft drink full of live cultures, and is a healthier alternative to soft drinks and mixers.
The drink is available in four flavors – original, ginger and lime, cranberry and grapefruit in three sizes – 330ml cans, 250ml bottles and 1 liter bottles.
The collection is the brainchild of Patrick ‘Paddy’ O’Connor, whose Birmingham-born Kombucha brewery is now part of the award-winning Purity Brewing Co. family.
Paul Halsey, Founder and CEO of Purity Brewing Co., said: “With the launch of our Point Five low ABV offering earlier this year, we knew just how big the market is growing in the UK, with more than 25% young people aged 18. at 24 classifying themselves as “non-drinkers”.
“As a long time kombucha user, I understand the health benefits but also the versatility it can provide.
“Being a brewed product, it felt natural to introduce a kombucha into the Purity portfolio.
“With kombucha now recognized as one of the fastest growing beverage categories in the UK, we see this investment as a fantastic opportunity for Purity Brewing Co. and Pure Booch.”
Patrick O’Connor, co-founder of Pure Booch Co., said, “I am delighted to partner with Purity Brewing Company on this new venture. From the start, it was clear that we share the same values around high quality, excellence. sustainable beverage tasting.
“With Purity’s high-value investment in ‘Boochery’, our vision is that Pure Booch will disrupt the market and become one of the leading authentically brewed kombucha brands in the UK, producing only the best slowly brewed kombucha. , as it is supposed to be.”