TRU Colors prepares for beer production


Wilmington-based TRU Colors is officially working at its new headquarters and setting up its brewery with the goal of producing beer this summer, George Taylor, the company’s president and CEO, said this week.

TRU Colors, which aims to reduce street violence by training skills and employing local gang members within its business, has moved into its headquarters at 715 Greenfield St. The company purchased the property, formerly the ‘former Century Mills site, for $ 950,000 in 2019.

TRU Colors’ workforce, which has 65 employees, the majority of whom are linked to the local gang community, now has its own space. The company previously worked from the downtown Untappd headquarters, another local tech company started by the Taylor family.

There isn’t one sector of the business that doesn’t have gang members or members of the gang community, Taylor said.

Work to start bringing employees into the 53,000 square foot headquarters building (on the photo on the right) happened in November, he said.

Other elements of the new head office: the TRU Colors brewery; a functional recording studio for music, podcasts and video recordings; a daycare that can accommodate up to 65 children; and an in-house gym, arrive, Taylor said.

TRU Colors is currently delaying plans to build a restaurant, he said.

“Everything will be up and running by the end of the second quarter, except for the daycare,” Taylor said.

For its new brewery, TRU Colors is currently transporting brewery equipment while building other parts of its facility to continue its mission, Taylor said.

“The equipment has started showing up… it’s happening,” Taylor said, adding that turnaround times for brewery equipment have been slow due to the COVID-19 pandemic.

“We currently think we’ll have beer by the back door the first week of July,” he said. “This is the target date if we have no more COVID-related delays. We are ready to install. We just don’t have all the equipment.”

The 34,000-square-foot brewery section of the TRU Colors headquarters will feature 19 fermentation tanks (three of which are already in place) and a six-tank, 55-barrel brewery, Taylor said.

When completed, it will become one of the largest breweries in the Wilmington area.

“By running two shifts, we can process about 1.3 million case equivalents per year,” Taylor said.

There will also be a fully functional canning and keging line on the brewery floor to package TRU Colors beer and prepare the beer for distribution. Taylor said more details on his cast are to come.

TRU Colors also hired an experienced employee to run the brewery, seasoned master brewer Brian Faivre, the company’s new vice president of brewery operations.

“Brian came from a large West Coast brewery. He’s been in the business for about 20 years,” Taylor said.

Taylor declined to disclose how much investment was going to be spent on equipping the new headquarters and all of its components.

The TRU Colors business, however, is backed by a small group of private investors from as far away as New York and San Francisco, he said.

“This company has always been supported by me and other private investors. It always has been,” Taylor said. “It is only private investors who are interested in solving the problem … Everyone is trying to figure out how to deal with these problems, whether it is violence, racial division, poverty or education. , and they see it as an opportunity to make a real impact on it on a large scale. ”


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