This beverage company puts its products on many shelves

Photo by Franki Chamaki on Unsplash

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If you’ve created a great consumer product, one of the next challenges is getting it onto store shelves so consumers can enjoy it.

For this, you need a good distribution partner, or even several.

Fort Lauderdale, Florida Splash Beverage Group Inc. AMERICAN recently signed six distribution deals to put its alcoholic and non-alcoholic beverages on store shelves. Splash’s portfolio includes Copa di Vino wine, Pulpoloco sangria product, TapouT performance drink and SALT tequila.

The distribution agreements expand the reach of Splash’s products in major metropolitan areas on both US coasts as well as in southern states.

The agreements include:

  • AB One, owned by Anheuser-Busch InBev SA BUDsigned with Splash in November 2021 to expand distribution of the TapouT, Copa di Vino and Pulpoloco brands in major markets such as Los Angeles, New York and Boston.
  • Since January 11, Walmart Inc. WMT authorizes the sale of the TapouT product in 47 of its stores across Florida with expectations that the number will increase.
  • Ralph’s Grocery has agreed to sell Splash’s Pulpoloco brand in 187 Southern California stores. Ralph’s, owned by Kroger Co. KRalready sells Splash’s Copa di Vino line.
  • Under a Jan. 25 agreement, Arkansas-based central distributors will distribute the company’s TapouT brands throughout the state. Central already distributes the company’s Copa di Vino and Pulpoloco brands.
  • Splash signed an agreement Jan. 27 with New York-based D. Bertoline & Sons to distribute all of its company’s brands in two major metropolitan counties in the Hudson Valley region.
  • Splash announced Feb. 8 with California-based Anheuser-Busch Heimark Distributing TapouT, Copa Di Vino and Pulpoloco.

AB One is responsible for much of the progress Splash has made with the smaller regional players who regularly work with the brewing giant.

“Regional distributors and wholesalers find that AB One has shown confidence in our products, which in turn gives them the confidence to continue with us,” said Robert Nistico, Splash President and CEO, Robert Nistico, at the time of the Bertoline. agreement. “We are extremely excited about this and look forward to continued growth.”

Nistico is a former executive of RedBull North America and Diageo plc WD among others. President and Chief Marketing Officer Bill Meissner has held executive positions in companies owned by PepsiCo Inc. DYNAMISM and Coca-Cola Co. KO.

This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investment advice.

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