The Lagunitas brewery prepares its first sparkling hard tea
Disorderly TeaHouse offers hand-harvested, freshly brewed guayusa tea with natural fruit flavors
PETALUMA, Calif., March 24, 2022 /PRNewswire/ — The Lagunitas Brewing Company, a brewery with a history of innovative and innovative craft beers, has brought its craftsmanship to the world of tea, with the launch of Messy tea room enriched and sparkling premium tea. This freshly brewed, lightly sweetened hard tea features natural fruit flavors, such as yuzu lemon, raspberry and blackberry.
Disorderly TeaHouse is the first hard tea to be freshly brewed with premium quality. guayusa tea leaves hand-picked by the native farmers of Ecuador. Guayusa [gwahy-yoo-suh] is described as “old energy” and Lagunitas deliberately chosen because of its slightly sweet, mild and never bitter flavor. After selecting only the best guayusa tea leaves, Lagunitas brews tea in-house to give Disorderly TeaHouse its authentic taste. Next, natural fruit flavors are added to give a crunchy finish to Disorderly TeaHouse’s two available varieties: Yuzu Lemon Squeeze and Mixed-Up Berries.
“Lagunitas saw the opportunity to create our first hard tea that satisfies people’s growing demand for a healthier alcoholic drink – containing only 100 calories with 0 grams of sugar* and gluten free. Nothing artificial,” said Paige Guzman, Lagunitas’ Marketing Director. “We’ve seen the premium hard seltzer and malt beverage market become so oversaturated, and we wanted to offer an alternative that speaks to the authenticity of our heritage in the craft brewing process and gives consumers a higher offering. range.”
Hard teas are gaining popularity with consumers. In fact, tea grows 50%, which is 8 times faster than full beer.*
“Our brewers have been fans of guayusa tea for years because of the clean, unique flavor and smooth energy it produces; it only seemed natural to innovate by using 100% hand-selected and hand-harvested guayusa tea. hand as the star ingredient of Disorderly TeaHouse, raising the whole drink profile,” said Jeremy Marshall, Lagunitas BrewMonster. “And then we don’t load it with any artificial sweeteners or flavors. It’s a premium, balanced tea taste paired with delicious, thoughtful natural fruit flavors that we think people will love, especially in the morning. warmer seasons are approaching.”
Spill the tea on Disorderly TeaHouse
In truth Lagunitas fashion, the name is inspired by its rebellious nature and its history. In 2005, the brewery received a citation for keeping a “disorderly house” by the California Department of Liquor Control, and the brewery was soon temporarily closed. Disorderly TeaHouse reflects the combination of filler and a traditional tea house.
Disorderly TeaHouse is another type of infusion that puts a twist on classic tea flavors. Both current strains are earthy and herbal with a hint of flavorful fruit. the Yuzu lemon juice has a hint of aromatic, tangy citrus love from yuzu, while mixed berries has a subtly sweet fruitiness of raspberry and blackberry. Each Disorderly TeaHouse contains only 5% alcohol by volume, 100 calories, 2 grams of carbohydrates, 0 grams of sugar** and gluten-free. So #SteepOnThat!
Ready to get a little messy? Disorderly TeaHouse is available in 19.2 oz. single serve cans for MSRP $2.99 and packs of 6 unique 12 oz flavors. cans for MSRP $11.99. It is available nationwide at various retailers, including Sprouts, Meijer, Whole Foods, Trader Joe’s, and Safeway, among others. To verify Lagunitas’ brew finder to pick it up today or have it delivered to your door.
For more details on Disorderly TeaHouse, visit: https://lagunitas.com/disorderlyteahouse/
About Lagunitas Brewery
When The Lagunitas Brewing Company started on a stovetop in 1993, no one could have imagined that a small, Northern California The brewery would expand to over 38 countries and have the best-selling IPA in the world. Over its history of making innovative craft beers, it has created an iconic range of forward-thinking beers including: Lagunitas’ Flagship IPA, Daytime, Hazy Wonder, A Little Sumpin’ Sumpin’, Maximus and Super Cluster. And there is now a place at the bar for everyone. Lagunitas’ The next chapter of innovations includes non-alcoholic craft beer, seltzer water, and hard fizzy tea for a flavor-packed soak: IPNA, Hoppy Refresher, and Disorderly TeaHouse. Even as his offerings evolved, his passion for forward-thinking brewing, fresh music, strong sense of community and, of course, dogs, remained the backbone of the brewery. To learn more about The Lagunitas Brewing Company, visit: www.LAGUNITAS.com.
*Source: Numerator cross buy last 6 months ending 04/30/2021
**Per 12 oz. Portion. Not a low calorie food.
Show original content to download multimedia:https://www.prnewswire.com/news-releases/the-lagunitas-brewing-company-brews-its-first-sparkling-hard-tea-301509375.html
SOURCE Lagunitas Brewery