Moerlein Brewing Company founder laid off, beer production outsourced
The founder of Christian Moerlein Brewing Company was fired following the brewery owner’s decision to outsource his beer production.
Cincinnati Beverage Company, which owns the Moerlein, Little Kings, Hudepohl and Burger Beer brands, announced Monday that it has signed a production agreement with another local brewing company, ceasing production at its site at 1621 Moore Street.
The move to outsource beer production is aimed at improving the production efficiency and scalability of its brands, Jay Woffington, CEO of Cincinnati Beverage Company, told the Enquirer.
But the move resulted in the dismissal of Greg Hardman, the founder of Moerlein, as well as his production team of 20 people, he said on Tuesday.
The company acquired all four brands in March, shortly before Ohio Governor Mike DeWine ordered non-essential businesses to shut down in response to the novel coronavirus pandemic, Woffington said.
“Executing a business plan that was built before COVID, all of a sudden right in the middle of COVID was very difficult,” he said. “So we really took this opportunity to … really scrutinize everything we do.”
Among the layoffs, he said, “It was the hardest thing I have ever done professionally.”
Since taking over the business earlier this year, Woffington said he has also noticed a lot of negative reviews about product quality, but the move aims to address that issue.
“The challenge is that it requires a full, seed-to-mouthful examination of how this product is made, how it is handled, how it is distributed, everything,” he said, adding that the The current brewing facility is too outdated to provide the desired result. quality level.
But it was important for the company to maintain its beer production in Cincinnati, Woffington said.
“… Cincinnati’s legacy of brewing heritage is truly impressive,” he said. “And to think that these brands are not made here. I think it would just be very difficult.”
Cincinnati Beverage Company has not disclosed the name of the local brewing company with which it is partnering.
In June, the company closed the Christian Moerlein Malthouse brewery in Over-the-Rhine indefinitely.