Luchador Brewing Company opens second location in Cathedral City

Fans of lucha libre, beer, and Mexican food are in luck — a new restaurant and brewery has combined the three to bring fun decor, unique drinks, and tasty bites to Cathedral City.

Luchador Brewing Company on East Palm Canyon Drive, near the Coachella Valley directory, officially opened on Monday, August 29. This is the second location for co-owners Brent Miller and Jaime Benson, with the original opening in Chino Hills just before departure. of the pandemic about 2 and a half years ago.

Miller, who has 30 years of experience in the restaurant industry, said he knew he wanted to do something different and incorporate Hispanic culture into his new business.

Then the idea came on a Monday, after a weekend with a friend where they watched the 2006 film Nacho Libre.

“It just clicked that luchador was it,” Miller said.

Lucha libre refers to Mexican professional wrestling and luchadores refers to its wrestlers. Miller described how he grew up watching it and loved the mystery behind luchadores, who wear masks to cover their faces.

Custom-made luchador masks are on display at the Luchador Brewing Company in Cathedral City.

Now both Luchador Brewing Company locations pay homage to lucha libre in name and decor.

Its logo is a luchador, and its walls feature artwork of masked wrestlers, posters advertising matches and movies, and other wrestling imagery. TV screens throughout the restaurant show wrestling matches and movies on repeat.

“They were making movies in the ’50s, like Elvis (Presley) was making his movies,” Miller said. “These guys were Elvis in Mexico.”

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Craft beer is brewing

But of course, Luchador Brewing Company’s primary focus is its food and drink.

The brewers are cousins ​​Paul Marquez and Angel Lopez. Marquez is a home brewer and Lopez has worked at a few breweries, according to Miller.

The beer is brewed at both Cathedral City and Chino Hills locations, which Miller says covers their internal consumption. The brewery plans to open a large brewing facility for canning and distribution in Banning.

Brewing tanks are visible from the main bar at the Luchador Brewing Company in Cathedral City, seen on August 27.

Some of their popular beers include Lucha Lager, a Mexican-style lager; and three that were only recently about to be added to Cathedral City’s drink menu: Señor Peach, a seasonal peach; Nutty Samoan, a dark beer; and Horchata Ale.

Luchador changes its drinks from time to time and also offers seasonal beers, such as for Oktoberfest, and micheladas. This will change some beer names to be more desert-oriented, Miller added.

People will also be able to buy cold cans of beer to go, as well as products from the Luchador Brewing Company.

Miller said they try to cover all the restaurant’s base beers.

“We’ll probably start playing here (in Cathedral City), because we just have more space to work here, with different flavors (profiles),” he said. “Tamarindo…. mango, when we make a mango beer, a lot of people want the mango beer with the michelada mix, so that’s not a problem.

Co-owner Jaime Benson pours the first IPA to knock foam out of the system before a soft-opening event at the Luchador Brewing Company in Cathedral City on August 27.

Other drinks include 10 wines on tap and four flavors of seltzer granitas. Miller said the wine was meant to accommodate people coming from the repertoire of the Coachella Valley, which happens to own the Luchador Brewing Company.

A drink after the show

Miller said the restaurant is committed to staying open for at least an hour and a half after each repertoire show so people have a place to go.

“One thing I noticed about the valley – maybe it’s this time of year – it closes early,” he said. “There are places, obviously there are nightclubs and places like that. So I want to be one of those places known to be open later.

The food counter at the Luchador Brewing Company in Cathedral City.

Customers can order food from the in-house food truck, a van that has been converted for restaurant use. Miller said the menu was inspired by street food in Tijuana.

“We really just tried to make a lot of more shareable and noshable articles,” he said. “So we have a lot of different starters – carne asada fries are our biggest seller, and we also do a chili verde fries and obviously nachos. All the basic stuff.

Miller said he wanted to expand Cathedral City’s menu with more seafood and cold items, such as ceviche, due to the hot weather. Other items on the menu include bacon-wrapped hot dogs, tacos, and burritos.

They also have a secret vegan menu, Miller added.

Co-owner Jaime Benson poses for a photo at the Luchador Brewing Company in Cathedral City on August 27.

While Luchador’s original location is in Chino Hills, Miller and Benson also have connections to Cathedral City. Miller bought a house in the Cathedral City Cove neighborhood and had visited the Coachella Valley since he was a child. Benson’s stepfather is a pastor in the area.

“I had been here enough to know, from a brewery perspective, that it was underserved,” Miller said.

They looked across the Coachella Valley, but chose the Cathedral City location because of its lawn and location in a peak area, Miller said. He said he first walked away because his existing infrastructure wasn’t working, but then decided to dump the whole place.

“I was trying to use some of the infrastructure,” Miller said. “The only infrastructure I was able to use is the (heating, ventilation and air conditioning). Otherwise, everything was gutted and I refurbished it.”

The facade of the Luchador Brewing Company is seen in Cathedral City, Calif., Saturday, August 27, 2022.

Some features of the restaurant include rolling doors and a patio, which is expected to open around October. There’s also a roll-up window where people can place drink orders from the patio, Miller said.

The co-owners have been working on opening Luchador Brewing Company’s second location since around June 2021. Miller said many people have checked out the place and he can’t wait for them to experience it.

“I just want to see these people come in and try the place out,” he said.

Luchador Brewing Company in Cathedral City is located at 68-510 East Palm Canyon Drive and is open seven days a week.

It will be open from 11:30 a.m. to 10 p.m. Sunday through Thursday and from 11:30 a.m. to 11 p.m. Friday and Saturday. The restaurant will eventually open later, once its hours are finalized by October, Miller said.

Cans of branded beer are seen ready for use at the Luchador Brewing Company in Cathedral City on August 27.

Ani Gasparyan covers the western Coachella Valley towns of Desert Hot Springs and Cathedral City. Contact her at [email protected]

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