Launching new products for International Women’s Day
Nomadic Beers Collaborative Beer Release
Nomadic Beers is launching a special collaborative beer to celebrate IWD.
Last month, women from across the beer industry came to Nomadic Beers for a day of brewing alongside brewery owner Dr Katie Marriott. The result is a 4.3% ABV lager called Shield Maiden.
“Every year, many breweries celebrate International Women’s Day by hosting a co-brew brew,” Marriott said. “This year we decided to do something different and brew the collaboration a few weeks earlier, so the beer would be ready to enjoy the same day.”
During the special brewing day, those in attendance also received a lesson in hops from Beth Eaton from Charles Faram.
Daisy Turnell from Craft Beer Newcastle took part in the day. “It was fantastic to meet so many beer-loving women at Nomadic for brew day,” Turnell said. “From a hands-on hop-sniffing session with Beth, to the well-organized advice of Katie and Harriet (Edgar, Business Development Manager of Nomadic Beers), guiding us through all aspects of creative and branding beer, it was the perfect balance between educational and fun. Can’t wait to try the 2022 version of Shield Maiden in a North East pub soon.
Those present at the brew day included Nomadic Beers, Whitelocks Ale House, Saltaire Brewery, Full Circle Brewing, DMC Brewery, Leeds International Beer Festival, Craft Beer Newcastle, Charles Faram and Cloudwater Soda.
Shield Maiden first appeared in 2020 at the fully female-owned Leeds-based brewer. Marriott explained, “As we entered pandemic lockdown in the spring of 2020, Shield Maiden was one of the beers still in our fermentation tanks.
“Although we were able to sell it to consumers in sachets for home delivery at the time, this version will be the first chance we’ve had to get this beer on bars.
“I can’t wait to try it, we’ve had so many positive comments on this beer during lockdown and I imagine it will taste even better in a pub.”
Nomadic Beers is teaming up with Whitelocks Ale House for a beer launch event, taking place at the pub on Tuesday March 8, from 4pm.
Pale ale infused with St Austell gin
South West brewer and pub operator St Austell has launched a limited edition gin-infused lager to celebrate IWD called Gineous.
It will be available in select South West pubs from Tuesday 8 March.
On February 15, 25 women from across St Austell Brewery collaborated with Brewing Director Georgina Young to brew this innovative beer, paying tribute to the women who have played a role in the business over the years and continue to do so. make.
Volunteers from the company’s head office and pub estate got stuck in, squeezing fruit, adding hops, mashing, digging up spent grain, pitching yeast and learning to brew in the process.
Gineous is the first beer in St Austell’s Cask Club series for 2022. The Cask Club – formerly known as the Small Batch Club – is an initiative which allows pubs to serve new, limited edition St Austell cask ales each week to their customers.
Young said: “It was a fantastic experience to bring women from across the company together to brew such a unique beer and to demonstrate how exciting and creative the brewing process is.
“Gineous is a delicious fruity pale ale, with juniper, orange zest and bergamot. A splash of Gin 77 – a dry gin from London courtesy of Bristol Distilling Company – enhances the flavor of the beer, adding notes of fresh grapefruit zest, ginger root and pink peppercorns.
The brewery attributes much of its growth and success to female leadership, not just today, but throughout the company’s history. Hester Parnall was president between 1916 and 1939 – a rare example of female leadership in brewing at that time. Georgina Young took over as head of the company’s brewing operations in 2020.
Support for Bloom Gin variants for IWD
Beverage company Quintessential Brands is releasing a limited-edition bottle set of Bloom Gin, featuring artwork by illustrator Lainey Molnar, in time for IWD.
Available to on and off-trade customers with an RRP of £25, the designs aim to showcase unity and female empowerment and are available on two of the brand’s most popular expressions, Bloom Original London Dry Gin and Bloom Passionfruit & Vanilla Blossom Gin. .
Molnar worked with Bloom to determine the theme for the design, drawing on the power of the female collective – women united and supporting each other. This ethos aligns strongly with Bloom’s brand values and mission to support, celebrate and inspire women in all areas of their lives.
Bloom has done this in a variety of ways over the past two years, including with its award-winning Bloom Passion Projects campaign, which saw the brand offer a £20,000 prize to women looking to turn their side businesses into business realities.
Elaine Maher, Bloom Brand Manager at Quintessential Brands, said: “We are an all-female team at Bloom Gin and it’s really important to us to celebrate and support women because female positivity and sisterhood are at the heart of the brand.
“It was thanks to the self-confidence of our master distiller, Joanne Moore, that she was able to create a gin that even the most ardent of juniper haters would love to see Bloom Gin born and it remains an inspiration to us. today.
“Lainey Molnar’s work and achievements are equally inspiring, so we were thrilled to work with her to create these special limited-edition bottles to celebrate the female collective and showcase women from all walks of life in the designs.”
Welcome to Mother Berry Gin
Mother, an agency that connects working mothers with flexible job opportunities in the creative industries, has launched a gin in Liverpool bars and restaurants.
The company, which was founded by 35-year-old Liverpool-based businesswoman and mother of two, Alishia Thomas, has launched Mother Berry Gin, which features an original Mother gin blend (juniper berries, bitter orange and orange root with hints of lemongrass, rose petals and cherry blossom), with a mix of winter berries, blackberries and sloes.
The Berry Gin, bottled at 40% ABV and distilled locally in Liverpool, is also available in 70cl (£36), 50cl (£30) and mini (£5) versions.
If you have new products that are launching commercially, email details with high resolution images by Thursday at noon for possible inclusion in Friday’s article at [email protected]