Italian beer production in 2021 surpasses pre-pandemic levels

Italian beer production reached 17.6 million hectoliters (hl) in 2021, surpassing both 2019 (17.3 million hl) and 2020 (15.8 million hl) figures.

The figures come from the 2021 annual report of Assobirra, the association of Italian beer and malt manufacturers.

Exports, which amounted to 3.8 million hl, are also higher than those of 2019 (3.5 million) and 2020 (3.3 million).

Export markets

Italian beer confirmed its popularity even in countries with a strong brewing tradition such as the United Kingdom, which accounted for 46.9% of Italian beer exports, the United States (8.6%) and Australia (6. 4%).

Imports fell from the pre-pandemic period to 7 million hl in 2021, from 7.4 million in 2019.

The Italian beer industry continued to show positive results in 2022, especially in terms of volume.

Rising costs

However, huge increases in the prices of raw materials and utilities threaten to jeopardize the recovery of the brewing industry.

In recent years, to cope with the impacts of the pandemic, the brewing industry has reduced costs, implemented optimization measures and made targeted investments but claims that it is no longer able to absorb further increases.

‘Shared value’

According to Assobirra, the aim is to return to growth and “preserve the shared value generated by beer in Italy”, which in 2019, before the pandemic, amounted to 9.5 billion euros per year and employed 108,000 families, contributing 4.5 billion euros per year. to the state coffers.

On the positive side, the latest government budget introduced a €0.05 reduction in the excise rate for the Italian beer industry for the whole of 2022.

Read more: Heineken invests 73 million euros in an Italian factory

© 2022 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click on subscribe to subscribe to the ESM: European Supermarket Magazine.

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