International Women’s Day: Endeavor Brewing Company brews pink beer to celebrate women
Endeavor Brewing Company in St. Albert brewed a lager using a special blend to celebrate and support women on International Women’s Day.
This special batch of End of Trail Pale Ale was made with Yakima Chief Hops Farm’s Punk Boots hop blend.
The partnership between the two groups aims to promote diversity in the hop and brewing sectors.
“While supporting women is obviously important to me as a woman, it also allows us to have our voices heard and know that we are in fact an integral part of this industry,” said Georgia Atkins, co-owner of Endeavor Brewing. .
“Not only do we enjoy the beer, but we also help in the manufacturing process, we are owners, we are servers, we are brewers.”
The Pink Boot blend is used for this batch because the women were involved in choosing the hops that went into the blend, according to Atkins. She said it has citrus and floral notes, making it an “interesting beer.”
A portion of the proceeds from this beer will go to the Pink Boots Society Scholarship Fund and help more women enter the brewing industry.
End of Trail Pale Ale will be available at various Edmonton-area liquor stores, and people can also grab a pint at the Endeavor Brewing bar. This is the second time that Endeavor Brewing has made a new beer for International Women’s Day.