Indeed Brewing Company launches Giant for a Day Double IPA
MINNEAPOLIS, Minnesota- Indeed Brewing Company is introducing a new staple beer to its lineup. Giant for a Day Double IPA is a limited release that will be available in Minnesota, North Dakota and Wisconsin in March and April.
In beer years, a double IPA is old. Older, wiser and, dare we say, better, Giant for a Day Double IPA dives into the rosy depths of nostalgia to create a familiar and friendly beer, one to sip while making the stories even loftier. Inspired by the magnificence of the mighty redwoods, which grow at a slow, majestic pace but are constantly in upward motion, GFAD taps into the roots of craft brewing while propelling us forward.
“When we started talking about making a Double IPA, we all started reminiscing about the first time we tried our favorite DIPAs – Hopslam, Abrasive, Enjoy By, Pliny the Elder – and how nostalgic the DIPA reflected the time when we first fell in love with craft beer. I think a lot of us started drinking more Pilsners and Pale Ales, but we were excited to do a DIPA again,” says Ryan Bandy, Sales Manager, Indeed Brewing Company “Giant for a Day is West Coast in style – bright and bitter, loaded with one of our favorite old school hops (Simcoe’s) combined with huge dry hops of hops from the new school we dug (Lotus and Idaho 7). We hope you grab a six-pack and reminisce about craft beer while drinking a cold DIPA.
Giant for a Day features artwork by local Minneapolis artist Chuck U. “We wanted the branding and art of the can to lend itself to the size of a beer inside while still being inviting. and evoking charm and nostalgia at the same time,” says Andy Kiekhafer, Creative Director, Indeed Brewing Company. “Giant for a Day double IPA is our uplifting and friendly reminder that the great moments in life are what matter most.”
Malt: Pale Ale, Wheat Flakes Hops: Simcoe, Lotus, Idaho 7 Yeast: A15 Special Ingredients: Dextrose
ABV: 9% IBU: 60
Visual: Slightly hazy golden Aroma: Heady pine, excellent, abundant grapefruit and candied citrus Taste: Simple malt base that lets the hop flavor shine through: orange, pine, excellent, etc. Palate: Warming alcohol, medium bodied, dry finish
About Indeed Brewing Company
At Indeed Brewing Company, we cultivate an artfully eclectic lineup of beers from the heart of northeast Minneapolis and our new home in the Walker’s Point neighborhood of Milwaukee. Indeed’s diverse offering is anchored in its flagship Day Tripper Pale Ale, driven by new hits like Flavorwave IPA and Pistachio Cream Ale, and enhanced by its barrel-aged wild ale series. Recognized as an engaged and community-driven brewery, Indeed’s food halls are warm, welcoming and home to Indeed We Can, the company’s charitable giving program, which donates 100% of the food hall’s net profits to a local employee-sponsored non-profit organization. every Wednesday of the year. Indeed believes that innovation isn’t just one thing: it’s a culture created around good people, good beers and good experiences. Join them in the pursuit of what is good.
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