Increased non-alcoholic beer production at St Peter’s Brewery
To cope with “huge demand”, the now profitable Suffolk brewery has launched a new bottling line, which is now operational.
Funding for the line came from the European Agricultural Fund for Rural Development and opened following the purchase of additional land to expand the brewery with the aim of quadrupling production in the coming years.
St Peter’s Without Original was launched in 2016 and has grown in retail and takeaway sales.
The product range has expanded to three variants – Sans Original, Sans Or and Sans Bio, representing 30% of the brewery’s overall sales and 10% of the alcohol-free and low-alcohol beverage market.
“The success of Without has been beyond our expectations,” said brewery CEO Steve Magall.
“We knew when we developed it that the UK drinks market urgently needed a decent, tasty, full-bodied non-alcoholic beer, but we didn’t expect the demand or demand to be so high. .”
Magall continued, “Sans has, quite simply, transformed the brewery and brought us to a profit in less than two years.
“With the new bottling line now operational, the brewery’s capacity can increase from four million bottles a year to 16 million to meet growing demand.”
Do not drink alcohol
The St Peter surge is accompanied by an increase in the number of consumers not drinking alcohol for lifestyle, health or religious reasons, with around a quarter of Britons claiming to quit alcohol.
The brewer launched its second and third brands in the space of a few months in 2017.
Without Gold was announced in July last year, while Organic was released in December.
At the time of both launches, Magall predicted that the non-alcoholic market would reach 10% of the overall beverage category within a decade.