Drastic measures to increase beer production


Just entering its seventh month of operation, Dastic Measures Brewing is set to expand its brewing capacity to help the business become more profitable, while adding staff.

Wadena City Council members approved a $ 60,000 Minnesota Investment Fund loan to the brewery at a special meeting on Tuesday, October 1.

In a letter presented to board members, it was explained that the brewery has come to a point where production capacity is limiting sales. The loan will allow the brewery to add two new 20-barrel fermentation tanks, an upgrade to canning line automation to increase efficiency and additional working capital.

This expansion is expected to add two new jobs while retaining four full-time equivalent positions. This additional production will be canned and sold in major metropolitan areas as well as in non-sales stores across the state. Brewery owner Brett Doebbeling said the brewery is currently selling its product on off-sale sites quickly once a store posts a delivery on social media. He said their product likely only reaches a fraction of those looking to buy, leaving many potential buyers dry.

Doebbeling said the honeymoon period is ending at the brewery, slowing sales slightly, so to pick up the pace, they have to track those sales off-site. This product is constantly evolving. He said, it must be to follow the culture of those who buy.

“It’s hard to be continually innovative, but in the same sense it’s very crucial,” Doebbeling said. He explained that a beautiful, inviting space is nice, that award-winning beer is a goal, but the culture is always looking for something new to try. The brewery team comes up with new recipes every week while keeping a few crowd favorites.

Doebbeling hopes that by mid-December the new tanks will be there and installed. Loan funding for this project comes from Revolving Loan Fund 211, which has a current balance of approximately $ 154,000.

What does it all mean?

The 20 barrel tanks add approximately 542.5 gallons of beer per week, producing approximately 4,340 cans of beer per week, generating approximately $ 13,000 to $ 17,000 in additional weekly sales.

Currently, the brewery has five 10-barrel tanks, which equates to 50 fermentation barrels (each barrel is 31 gallons). So the expansion increases production by 40 barrels, not quite double the current amount.


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