Budweiser Brings Age-old Brewing Process to Life with New Master Brewers Tour
Budweiser Master Brewers or Brewing Ambassadors will lead small groups of guests through five brewing zones that culminate with a tasting opportunity, where law permits, during which adults can enjoy the finished lager with its characteristic clean and crunchy taste. The brief tour will focus on the key ingredients of Budweiser – barley, hops, rice, yeast and water – the brewing process, the fermentation and aging of beech wood, and the finishing. Ambassadors will also answer questions at the end of each tour while guests taste beer and browse a small pop-up shop of Budweiser products.
“The Budweiser Brewmaster Tour offers visitors a unique sensory experience with a hot brewing area and a cold finishing area,” said Julia mize, VP of Experiential Marketing, Anheuser-Busch. “With the help of our brewing ambassadors, we have created a connection for beer drinkers between the beer in their hand and the history and heritage of Budweiser brewing.”
The Budweiser Brewmaster Tour is expected to visit more than three dozen cities through fall 2014. A number of stops coincide with local celebrations, including sporting events and festivals. The mobile unit is also expected to visit several Anheuser-Busch breweries and hop and rice farms, where Budweiser’s premium ingredients are harvested.
“Every Budweiser we brew is the result of passionate people who dedicate time, attention and skill every step of the way,” said Brian perkins, Vice-President, Budweiser. “From farm to bottle, we do everything we can to make sure the tastiest, freshest Budweiser ends up in the hands of beer lovers around the world. The Budweiser Master Brewers Tour provides a fantastic window into the intricacies and unique methods that give Budweiser its unmatched sweetness, balance, and crisp, crisp taste. “
To learn more about the Budweiser Brewmaster Tour, visit budweiserbrewing.tumblr.com.
Budweiser, an American-style lager, was introduced in 1876 when the company’s founder Adolphe busch set out to create United States’ first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser follows the same family recipe used by five generations of Busch family master brewers. Budweiser is a medium bodied, flavorful, crunchy and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment.
Budweiser is made in the USA at 12 US breweries using time-honored methods including “kraeusening” for the natural carbonation and aging of beech wood, resulting in unparalleled balance and character.
Beth kerley, Anheuser-Busch