BrewBoard Uses Tonejet Cyclone For Short-Term Premium Craft Beer Production
The brewery will implement highly personalized campaigns across Cambridge and East Anglia, with the low volume freedom offered by Tonejet’s solution. The cans will be produced at Tonejet’s facility in Melbourn, Hertfordshire, where the company has a printing line for demonstration production runs. “BrewBoard gives us the perfect opportunity to collaborate with a local partner to expose the full potential of the Cyclone end-to-end model. This is the first of many projects, craft beer is a huge potential market for the production of digital beverage cans, âcomments Rob Day, CEO of Tonejet.
BrewBoard takes pride in producing craft beers with a distinctive brand and character. Each of their infusions stands out for its packaging, with unique and original designs representing the different infusions, making them a perfect choice for Tonejet, with a minimum quantity as low as one, and giving them a highly advantageous global advantage. competitive craft beer.
Speaking on how the Tonejet solution will help support new business plans, BrewBoard co-founder Oliver Pugh said that âhaving the flexibility to do small runs will allow us to gain business that we may not otherwise have. – could not be achieved otherwise. This cuts down on delays and makes us more competitive. We are very fortunate to be located so close to Tonejet, it was a no-brainer to collaborate with them and we are only at the start of our digital journey.
While supporting independent businesses by allowing small breweries to run promotional offers and create limited edition beverage cans, the Tonejet solution enables businesses to package their products in an environmentally friendly way, producing very little waste. The Cyclone printer does not use plastic shrink sleeves, which means the only materials used are 100% recyclable. This gives the process a tiny carbon footprint, which is further compounded by the process using 90% less ink than conventional inkjet systems.
For BrewBoard, this was one of the main draws of using the Tonejet system, with Pugh saying âwe are always looking for ways to make our packaging more sustainable, recyclable and environmentally friendly and digitally printed cans fit in. in this philosophy â.
The company has already manufactured thousands of cans with Tonejet and plans to produce many more, as part of short-term personalized marketing campaigns. âIt has been a pleasure working with Tonejet, who have been both professional and flexible in their approach, qualities that are important for a small business like BrewBoard,â Pugh concluded.
The Tonejet Cyclone gives craft beverage brewers, contract fillers, packaging suppliers and major brand owners the ability to create bespoke packaging for short-term product variations at much lower operating costs to those associated with traditional methods, and without compromising on quality. The digital production of beverage cans eliminates the need to buy, store, apply and recycle labels, ensuring lower costs and a sustainable product.
Tonejet printed cans remain 100% recyclable.