BIDFOOD signs an exclusive commercial concession for FEVER-TREE products in the UAE
Bidfood UAE, a leading multi-channel foodservice provider of international food and beverage brands, announces its new partnership with Fever-Tree, the world’s #1 premium blender brand. Now, Bidfood UAE has become Fever-Tree’s exclusive distributor for the UAE.
Founded in 2005, Fever-Tree is a UK producer of some of the most premium drink mixers. As a result of the agreement, Bidfood UAE will supply Fever-Tree’s wide selection of tonic waters to the food retail sector as well as hospitality venues, including restaurants and bars in the United Arab Emirates. united, thus strengthening its strong international market share.
Fever-Tree goes to extraordinary lengths to source the best naturally-derived ingredients and botanicals to create the tastiest blenders. The company has produced a line of award-winning mixers including flavored tonics, sodas and ginger ale designed to complement the world’s finest spirits. Fever-Tree products contain no artificial sweeteners, preservatives or flavors, bringing valuable taste and quality to the category. Since its launch, Fever-Tree has garnered a host of awards, including the top-selling and trending blender brand for eight consecutive years by the world’s top bars in Drinks International’s annual Brand Report.
Commenting on the agreement, Hisham Al Jamil, CEO of Bidfood Middle East shared, “Our collaboration with Fever-Tree brings the best taste and experience to the beverage industry in the UAE, providing new opportunities for the company to further expand its footprint in the region. Driven by innovation, the brand has pioneered an unparalleled consumer experience with its unique mission to bring quality, flavor and choice back to the mixers.This perfectly complements Bidfood’s mission to provide a wide range of superb premium products to the consumer. catering industry through a strong distribution network.
Tim Warrillow, co-founder and CEO of Fever-Tree commented, “We have seen that premiumization has broad appeal and the demand for authentic, high-quality mixers is accelerating globally, particularly in the Middle East. We are delighted to be working with Bidfood UAE to help more consumers enjoy long, tasty cocktails in bars and restaurants across the region, thanks to their strong distribution network and local expertise.
Fever-Tree’s selection of mixers available in the UAE includes its Premium Indian Tonic Water, Ginger Ale, Ginger Beer.