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Announced yesterday, Bell’s Brewery (the brewers behind the popular Two Hearted Ale) has struck a deal with Lion – an Australia-based company that acquired New Belgium in 2019 – and will be part of the global beverage conglomerate. It’s a move that sees the Michigan craft brewer, which has been in business in one form or another since 1985, pivot to longer-term growth and even a push for greater sustainability in its brewing operations. It’s also vaguely reminiscent of cult label Dogfish Head’s merger with the large Sam Adams (aka: Boston Beer) family of brands, as craft brewers seek larger markets and wider distribution. But enough about beer, we know why you’re here: Looking for today’s new equipment updates. From The North Face gear designed for Antarctic conditions to Subaru’s very first electric vehicle, here’s Today in Gear.
Today in Gear is our daily summary of all the latest product announcements, drops and news. Want your question featured in our weekly âAsk an Expertâ column? Send your most urgent product questions to [email protected].
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